Интернет-мемы как инструмент soft-power - технологии миромоделирования современной молодежи

Abstract

В статье рассматривается роль интернет-мемов в реализации технологии "мягкая сила".

Today, the current digital space is a source of information and emotions, a way of communication, a platform for self-expression and performs many other functions. The study of social activity in a virtual environment is becoming an important and urgent task. A significant number of tools for influencing the "right" target audience are being formed and actively used on the Internet. Because of the insufficient formation of critical thinking, young people can easily fall prey to provocations organized by manipulating images and meanings through the use of soft-power technology. The protests observed in many regions of Russia today are caused not so much by active calls for aggressive behavior, as by a soft, unobtrusive, implicit, but consistent influence on the addressee's consciousness. The purpose of this research is to develop the conceptual apparatus necessary to describe the concept of soft power in the aspect of studying the ways of world modeling of young people, as well as to determine the role of Internet memes in the implementation of the soft power technology. It is noted that soft power, initially considered on an international scale, also manifests itself in the intra-national cultural and political space, therefore it can be used to create an idea, consolidating society, as an axial factor of development. In this regard, it becomes clear why young people frequently turn to Internet memes, which have become a popular language of communication among them.