Тактика создания "светлого будущего" региона в предвыборном дискурсе Кемеровской области

Abstract

The article is devoted to the description of the specific character of realization of the tactics of creation of "a brighter future" in the electoral programs of the parties and the candidates representing them in the elections of the Gov-ernor of Kemerovo Oblast in 2018. Over the period under study, the development of the programs of the candidates around the pivotal point - the image of Kuzbass - became a peculiar feature of the regional pre-election discourse: the strategies of self-presentation and discreditation of ideological competitors were significantly smaller in quantity than the strategy of prediction focused on creation of a positive image of the region.

Статья посвящена описанию специфики реализации тактики создания "светлого будущего" в предвыборных программах кандидатов, участвовавших в выборах губернатора Кемеровской области в 2018 году.