Визуальный код рекламы: скрытая суггестия

Abstract

The present research focuses on visual stylistic devices as means of manipulation in commercial and so-cial advertising within the novel and promising theory of visual communication. According to the theory, visual stylistic means possess the power to direct and manipulate the perception of the recipient. The study specifies the definitions of visual stylistic expressive means that are used in commercial and social advertising.

В данной статье рассматриваются визуальные стилистические тропы на материале коммерческой и социальной рекламы.