Мультимодальная метафтонимия как инструмент создания национального имиджа

Abstract

The article presents a review of the modern linguistic theories of metaphtonymy in the cognitive and linguoculturological aspects and studies the interaction between metaphor and metonymy. Metaphtonymy does not only have a contextual meaning but, as a global method of conceptualization of reality and a way of reasoning, is capable of expressing and forming the national linguistic worldview, national mentality and national image. The article specially focuses on multimodal (multimedia) metaphtonymy which is created through using various methods of content representation (juxtaposition of texts, images, music, films, etc.).

В статье представлены современные лингвистические теории, которые рассматривают метафтонимию в когнитивном и лингвокультурологическом аспектах.