Русский "медведь" и китайский "лун": зоометафора в русском и китайском политическом дискурсе

Abstract

Zoometaphor plays a very important role in linguistics, especially in contrastive studies, and has long at-tracted the attention of both Russian and Chinese linguists, including A. N. Baranov, A. P. Chudinov, F. N. Guketlova, T. S. Vershinina, Zhao Yanfan, Xue Yahong, Guo Weihai and others who also show deep interest in the role of this kind of meta-phor in political discourse. Russian linguist A. P. Chudinov believes that each concrete metaphor reflects the worldview of one person thus contributing to the creation of a common metaphorical picture of the world of a certain society. Representa-tions of the animal world, characteristic of Russian and Chinese cultures are reflected in zoometaphors involved in political discourse in both languages. Chinese linguists Xue Yahong and Guo Weihai consider the conceptual metaphor "man is an animal" one of the most important means of cognition and representation of knowledge in language. By resorting to zoometaphors statesmen and politicians choose a more effective and efficient way of conveying their political views and thus exercise a stronger influence on the target audience. The article analyzes examples of metaphors with the "bear" component and metaphors with the "Long" component.

В данной статье анализируются метафоры с компонентом "медведь" и метафоры с компонентом "лун", занимающими важное место в языковой картине мира русских и китайцев.