Мультимодальные метафоры ядерных ценностей китайского социализма в языковом ландшафте

Abstract

В статье рассматриваются коренные ценности китайского социализма, выраженные с помощью мультимодальных метафор.

The article deals with the topics studied rarely both in China and Russia. The main focus of the research of multimodal metaphors lies on the introduction to the theory of the problem. The scope of research covers the linguistic landscape in terms of reflection of the core values of the Chinese socialism. The material for practical analysis in this paper is constituted by park elements (trees) and posters in residential areas. The article summarizes and semantically analyzes 12 words and word combinations denoting Chinese socialist values, such as富强 (power of the country), 民主 (democracy), 文明 (civilization), 和谐 (harmony), 自由 (freedom), 平等 (equality), 公正 (justice), 法治 (rule of law), 爱国 (patriotism), 敬业 (dedication to work), 诚信 (good faith and sincerity) and 友善 (friendship). They reflect the core values on three levels - official, social and civil.