Исследование мультимодальных метафор сельских языковых ландшафтов в рамках стратегии возрождения сельской местности Китая

Abstract

В статье рассматривается смысловое содержание стратегии возрождения сельской местности Китая.

The study of linguistic landscapes is most often based on materials from urban settlements, due to the high concentration of population, diverse objects and street signs, billboards and public signage of government buildings. At the same time, relatively few studies have been carried out on the linguistic landscapes of rural areas. This paper focuses on propaganda slogans posted in rural areas of mainland China. Three types of “rural revitalization” signage in China are chosen as examples. The article analyzes the development history and semantic content of the rural revitalization strategy. Using the method of multimodal metaphorical analysis, the authors analyze the specific features and regular patterns of language use in the real Chinese rural environment.