Исследования дискурса российской социальной рекламы в Китае

Abstract

The paper presents a review of the Chinese studies of the Russian public service advertizing. Chinese re-searchers believe that being a reflection of the national spirit, public service advertising is an inherent attribute of a civilized society and a most important tool of value formation in mass consciousness. Investigation of public service advertizing al-lows diagnosing social problems causing anxiety in a certain region or country. Analysis of public service advertising is a comprehensive research area lying at the borderline between such disciplines as advertising and media studies, psychology, sociology, and linguistics.

В данной статье рассмотрены специфика, типы и функции социальной рекламы.