Использование социальных сетей в политической коммуникации

Abstract

В статье рассматривается роль социальных сетей в политической коммуникации, в частности, их роль в создании национального имиджа страны.

Recently, representatives of the Ministry of Foreign Affairs of China have actively been answering on their online public relations platforms questions of the population members from all circles of the society using social networking services with a large number of users, which facilitates bilateral communication with the society and dissemination of official information about the policy of China. This is associated with the change in the Internet space in the early 21st century: in the modern social media, transmission and reception of information is often carried out in dialogic and interactive mode. Based on the analysis of the activity of the Ministry of Foreign Affairs press service, the author studies the role of social networking sites in political communication, and specifically their role in the creation of the national image of the country. The article analyzes three aspects of Internet communication: content, communication channels and its language strategie.